AIB Merchant Services is one of Ireland’s largest providers of payment solutions, with extensive operations in Ireland and Britain, and with card processing capabilities throughout continental Europe.
The client wanted to work on a redesign of their site with more of an emphasis on user experience.
One of the first steps undertaken was that of user research with some user testing on the existing site to help distinguish pain points, drop-off rates, and any other issues that may arise for the customers. What that research found was that the users enjoyed the site’s visual look, but found it very hard to navigate through the large menu area that had many options of a similar nature. This led them to click straight into the contact section and calling customer service.
Working from a current live page list, creating clearer categories and pathways for customers to follow more easily.
Wireframing & Prototyping
Create page and module wireframes that were inclusive of the main elements requested by the client that aligned with what the user research established as important areas of the site and within the site’s individual sections.
In terms of prototyping, an initial low-fidelity prototype was created to allow the the client to see how some of the pages would interact with each other as well as some new features that were introduced to simplify some of the page sections.
Working closely with the brand guidelines from the parent brand of AIB, creating new modules and ways of presenting their information.
Working with the site developer in-house on creating custom-built modules that were adaptable on various points of the website, alleviating the load on the developer, helping to keep deadlines in place.
Having a bank of these adaptable modules meant that any new additional page had almost a library of elements that could be pulled in to build the page out without needing any custom creation on the development side, which helps for future projects on the site.
Below are some of the page designs but you can view the site here. (Ps. it may not be live just yet but as soon as it is I will update here)